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The Age of Personalization in WIRED

Topic: PersonalizationTags: personalizationWiredecommerceemailsocialWe all know why personalization plays such a fundamental role within email marketing services and the eCommerce landscape, but how...

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Roll Up, Roll Up, Read all About It! Facebook Launch 'Instant Articles'

Topic: Social MediaTags: socialsocial mediaFacebookinstant articlesWhen it comes to browsing the Internet, speed is a key factor. Determining whether users end up enlightened by what they’re reading…...

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What do Twitter Moments mean to businesses?

Topic: Social MediaTags: socialTwitterBusiness Described as “the most beneficial feature the service has added in a while” by Twitter CEO, Jack Dorsey, ‘Moments’ aims to deliver the very best of...

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Access the Content Multiverse™ through Social and Brand Engagement

The days are long gone when companies didn't need to personalize their marketing communication and they could still be successful. However, personalization in 2016 needs to go one step further. All...

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Access the Content Multiverse™ through Social and Brand Engagement

The days are long gone when companies didn't need to personalize their marketing communication and they could still be successful. However, personalization in 2016 needs to go one step further. All...

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How user generated content is helping brands succeed in today’s connected world

Attracting and keeping your customers’ attention is not easy. You need to identify the right audience at the right time, make the right offer, using the right content. It is a huge challenge that...

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How user generated content is helping brands succeed in today’s connected world

Attracting and keeping your customers’ attention is not easy. You need to identify the right audience at the right time, make the right offer, using the right content. It is a huge challenge that...

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Smart Content présenté en avant-première à nos clients français , au Royal...

Jeudi 13 octobre dernier, SmartFocus a organisé un after-work auquel a participé une quarantaine de clients pour échanger sur les nouvelles tendances liées au marketing de contenu sur les réseaux...

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Why combining social and brand content is the go-to marketing tactic for the...

The days are long gone when companies didn’t need to personalize their marketing communication and could still be successful. Irrespective of channel, all marketing communication needs to be connected...

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Why combining social and brand content is the go-to marketing tactic for the...

The days are long gone when companies didn’t need to personalize their marketing communication and could still be successful. Irrespective of channel, all marketing communication needs to be connected...

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